![]() ![]() "Because if no one is necessarily your main competition that's also competing for that from a hip-hop perspective, you stand a better chance," Runcie says. The pre-order page for the book describes it as an ABC picture book in which the rapper and Panini the pony embark on a joyous journey through the alphabet. Some are so overwhelmed they just stand there slack-jawed.Īnd while it is rare to see one of the biggest hip hop/pop/country crossover acts perform in an elementary school gym, Runcie says going after kids is a way towards longevity - especially if you're the only one in your lane who's doing it. His song 'Old Town Road' holds the record for the longest time on the Billboard Top 100 chart. In footage from that day, the rapper enters a gym full of children who start screaming at the top of their lungs. Montero Lamar Hill, better known online as Lil Nas X, is an American rapper, singer, songwriter. Runcie points to a surprise show Lil Nas X did at Lander Elementary school in Ohio in 2019. ![]() "Lil Nas X catered to and resonated with that younger demographic," says Dan Runcie, the founder of Trapital, a media company and newsletter focused on business and hip-hop. Marketing to kids directly makes perfect sense when you look at exactly how huge "Old Town Road" was with the elementary school set. Not content with conquering the music scene, earlier this year Lil Nas X branched out into the world of childrens books, as he released C is for Country. ![]()
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